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Posts filed under: Blog

How Marketing Impacts Every Aspect of Your Business

Most business owners and leaders recognize the value and necessity of marketing. At its heart, marketing is the way you introduce your company to potential customers, present them with value, and ask for their business. It serves a deeper function... Read More

Incorporating PPC Into Your Current Web Strategy

Marketing your business is far from a cheap endeavor. The bigger your company gets, the more of your capital you need to put behind promoting your services in order to sustain your size. However, there are actually a number of... Read More

Reasons To Integrate Digital Strategies With Print Marketing

These days, it is hard to deny the importance of the internet in marketing a company’s goods and services. However, there are some industries where it can be difficult to break away from old habits. If your business involves printing,... Read More

Learning to Advertise Successfully

Teachers and other educators are cautioned about the different methods students learn. When planning lessons, they have to be hyper-aware that all the various learning approaches are covered so they don’t leave behind one or more of their students. One... Read More

How To Revive and Revitalize a Dead Digital Presence

In an age that revolves around the digital world, companies must find ways to build up their brand online and this means having a social media presence; however, online engagement is delicate and can fall out of relevancy quickly. If... Read More

4 Things You Should Know About Bounce Rate

“Bounce rate” is a term that may bring sports to mind, but it’s also a key thing to know about your website. It’s an important performance indicator that makes a big difference in the visibility and profitability of your business.... Read More

4 Ways To Be an Effective Leader for your Franchise

When running a franchise, the day-to-day operations can take all of your focus. This is especially true when you are starting out in the business. Sometimes you have to look at the bigger picture, however, especially as it relates to... Read More

The Many Benefits of Marketing Analytics

As a business owner, you definitely understand the importance of properly marketing your services to consumers. Still, this doesn’t mean that you are tracking the success of your efforts using all of the latest options available to you. Thanks to... Read More

Why Finding Your Target Audience Is Important

When you’re running a business, there are a lot of things you need to do to optimize your success, and this includes having good marketing strategies. Having a strong marketing plan can not only help your business grow, but for... Read More

5 Branding Mistakes To Avoid

When you think about iconic brands, you think about iconic images. Consider Coca-Cola and Nike. If you’re a small business owner, imagining the amount of money and effort going into high-powered branding can make it challenging to consider your own... Read More
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